I’m happy to report that Microsoft has filed with the Oslo Stock Exchange announcing that it is closing its tender offer for FAST shares (see Zia’s post back in January about the initial offer). The filing states that it has acquired 97.37% of the shares of the company. This means that FAST is now part of Microsoft, with the new designation: FAST, A Microsoft® Subsidiary.
The net of this is that the FAST team moves intact into a much-expanded Microsoft Enterprise Search Group (MESG, for those collecting new acronyms). We are particularly excited about the charter for this new group, which is to invest to be the industry leader developing the most innovative technologies for the widest range of customers and greatly expanding what has traditionally been viewed as the “search space.”
This direction is one that long-time analysts of the search space (myself included) have pointed to as the most likely development as search becomes more and more central to all of our online activities. We are still just at the beginning of the changes we see coming, which we see accelerating on the foundation of three core elements of the Microsoft search vision:
Search will be everywhere.
Search will enable unique user experiences.
Search will change the way people do business.
I wanted to share with FASTforward Blog readers what Kirk Koenigsbauer, Microsoft Sharepoint General Manager and the business executive behind the acquisition had to say today on Microsoft’s Enterprise Search blog. Kirk’s post:
FAST Tender Offer Complete!
Well, it has been a while since I last posted – but for good reason. Aside from our usual day-to-day efforts to deliver great enterprise search solutions for our customers, we’ve also been feverishly working on the acquisition of FAST Search & Transfer that we originally announced on January 8. Today, I’m excited to share that the tender offer is complete!
As I mentioned in January, FAST has an incredibly talented team of folks who bring great customer focus and tremendous expertise in the category – more than 60% of their people are engineers and close to 50 of them have PhDs in relevant fields. One of their true visionaries, John Markus Lervik, who has been FAST CEO, will transition to become Microsoft’s Corporate Vice President of Enterprise Search. John’s leadership will have an immediate impact on the development across our comprehensive portfolio of enterprise search offerings – including Microsoft Search Server 2008 Express , search for Microsoft Office SharePoint Server 2007 and FAST ESP – and will result in the future delivery of a single enterprise search platform. I’m thrilled to welcome our new team members on board and am eager for them to get started!
By bringing together our two companies, customers will no longer have to compromise when evaluating the enterprise search solution that’s best for them. We can now meet all their needs no matter how basic or complex: Search Server Express available as a free download; SharePoint offers search integrated with other business productivity tools; and for those with highly sophisticated needs, FAST ESP provides best-in-class capabilities for the most demanding search applications in both internal and customer-facing scenarios. And, you can be assured that with our expanded team in place, we’ll be in an even better position to continue innovation across all three products, including FAST ESP on Linux and UNIX.
Speaking of Linux and UNIX, some people may be (mis)interpreting our continued support and investment in these platforms as a broader change for Microsoft – so here’s some color. We’re making a pragmatic decision to continue to delight a core part of FAST’s customer base that has chosen the Linux/UNIX OS. You can bet that we’ll innovate on Windows, too, and over time we hope customers will see .NET as a preferred platform choice.
Net, our approach doesn’t imply any kind of broader change for our company in its strategy (so conspiracy theorists can stand down ) and you shouldn’t expect to see SharePoint running on UNIX. We’re making a business decision for enterprise search and feel great about what it means for our FAST search customers.
Getting to this point has been quite a journey, but the most exciting part about it for me is that we are only just getting started. Whether it’s ensuring customers continue to get great service from the people and support teams they know or building on the span of our product portfolio, I’m confident that the combination of Microsoft and FAST will serve customers’ needs more broadly and help make enterprise search become a truly ubiquitous tool that is central to how workers find and use information.
I look forward to sharing more with you as the journey continues.
Kirk Koenigsbauer
General Manager,
SharePoint Business Group
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I recently completed work on a survey report for Evans Data measuring the impact and trends shaping Web 2.0 projects within the enterprise.
The survey of 385 corporate managers and developers covered Web 2.0-based development mechanisms — such as mashups and gadgets/widgets — as well as social networking tools. Both types of environments are now very much a part of the corporate scene, and have become important tools for corporate applications, the survey finds.
Demand for Web 2.0/Enterprise 2.0 talent is hot, as a matter of fact. Two out of three respondents say their demand for such talent will increase over the coming year. That’s because there is a lot of strategic business-to-business and internal business development going on by software developers in the survey. Developers are working on Web 2.0 software for business applications in several areas, including interface design, gadgets and widgets, and social networking.
Most Web 2.0 applications are being targeted at internal corporate requirements, versus consumer engagements. Close to half of the survey participants are focused on developing applications for internal use inside their companies. Less than a third are building Web 2.0 applications intended for delivery on a subscription base to online users.
Forty percent of interfaces for Web 2.0 applications are “mixed” web-rich clients that include AJAX for fast downloads of pages that include live feeds of data (gadgets) and other dynamic components found in Web 2.0 applications. An overwhelming majority of respondents are using gadgets and widgets (portable Web parts) from Google, Microsoft, Yahoo! and others to deploy fast, lightweight business applications and services.
More than four out of ten companies encourage social networking; however, most feel the business value still needs to be demonstrated at this time. Social networking is strongest among developers in scientific and technical fields, who see social networking as a communications and collaboration medium, and among OEMs and systems integrators, who see benefits in product delivery.
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… is that the contributors to this blog have for the past nine months or more been analyzing and opining upon the issues about Enterprise 2.0 takeup and implementation that are highlighted by this article in today’s ZDNet by Dennis Howlett.
Notwithstanding a substantial amount over the past two years of online and offline "press" about the Web 2.0 and Enterprise 2.0 phenomena and the increasingly participative and interactive online environment (first for consumers and now increasingly apparent as "the" future for the workplace), decision-making about enterprise software in general continues to warily circle the issues involved with implementing community-based collaboration or more broadly defined, "social computing".
You’ll note that in the article (excerpt below) Dennis checks in with FASTForward’s Jevon Macdonald, who is of the opinion that Microsoft Sharepoint may well be the safe, "default" implementation of choice. Certainly Sharepoint has developed some key alliances over the past year that seem designed to support that point of view.
Here’s a You Tube video (also featured in Dennis’ article .. thanks for the pointer, Dennis) that presents a wide range of views on the question "Enterprise 2.0 - Hype or Happening?"
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Enterprise 2.0 - Hype or Happening ?
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In the ZDNet article Dennis (and Jevon) make a key point about value propositions. That said, getting an enterprise IT shop to listen seriously to the value proposition of a small startup is a key challenge in and of itself, regardless of how good it is.
I also believe (even after a decade or more of general agreement that functional stovepipes and silos are not helpful) that a large number of enterprises do not really know how to come to grips with regular and continuous flows of information across functional boundaries and throughout the organization. And it’s quite likely they won’t be able to come to grips with using such flows effectively (in any practical sense) until the architecture of their IT systems enables it and supports it, and the management learns, and practices with, using these flows to feed effective collaboration.
…as you know it. Right now I’m falling over startup vendors vying for attention in the so-called ’social software’ space. The fact enterprise people hate the term doesn’t seem to bother those who are bypassing IT as they sell into the marketing departments of companies at departmental budget prices. But there is a battle brewing on two fronts.
First, we have the mega vendors who think they ‘own’ the enterprise but have little clue what they’re doing when it comes to providing community style collaborative software. As Barry Libert, chairman of Mzinga said to me: “Does Microsoft have a relationship with me? Do any of the ‘monster’ vendors?” Second, we have the startups who are largely making their money by selling social media style solutions to marketers. While the two solution sets may look the same from the outside, they are being bought in fundamentally different ways and are setting up a tension that today is barely felt but which will have a disruptive effect on the software buying patterns of the future.
It is particularly appropriate that Phil Wainewright has penned an article dubbed Enter the socialprise as this plays directly to the themes I am currently exploring.
He says:
But enterprise computing is still designed for the old, stovepipe model in which every transaction took place within the same firm. There’s no connection with the social automation that’s happening between individuals.
[ Snip … ]
I then spoke to another Irregular, Jevon MacDonald who has been working in the so-called Enterprise 2.0 (aka socialprise) space for some time. He said that where the startups fail but where the incumbents succeed is in identifying a specific value proposition within specific industries.
His view is that Sharepoint will be a ‘big winner in the next five years.’ If the amount of noise being made by Microsoft is indicative, then it should be a winner. But…he also says: “Sharepoint deployments are horrendous and I really don’t know why people put up with them.”
Jared and Jerry discuss how Microsoft and FAST will work together and how search has become a strategic element for them.
Bio: Jared Spataro is responsible for enterprise search at Microsoft. His professional career has focused on software, and before joining Microsoft he worked for a leading enterprise content management vendor. Mr. Spataro earned an MBA from the MIT Sloan School of Management and a BS in Computer Science from Brigham Young University.
Mashups for the business world are a promising outcome of the application of design and development principles coming from the consumer application and web services arena to the business environment.
As noted in the excerpt from the NY Times below, Microsoft has for the most part been regarded as a laggard, or essentially a reluctant participant in the Web 2.0 world to date because of its focus on operating systems (though its Blue Monster initiative was created in order to address that perception, I believe).
While it’s Popfly initiative and a team of 17 programmers does not represent a wholesale shift in strategic direction for Microsoft, it’s an interesting signal.
While most readers of this blog will no doubt be familiar with Web 2.0 and mashups, here’s a bit of context. Generally, Web 2.0 refers to a "second generation" of web sites whereon visitors / users can contribute information for purposes of sharing and collaboration. Web 2.0 applications use Web services - most commonly Flash, Ajax, Silverlight or JavaFX user interfaces, Web syndication, blogs, and wikis. There are no set standards for Web 2.0, and generally it has come into existence through the work of designers and programmers building upon existing web server architecture and adding / stitching together web services. It can be said that Web 2.0 shares some principles and characteristics with SOA.
Mashups are often thought of as Web 2.0 applications. "Enterprise mashup" describes Web applications that combine content from multiple sources into an integrated user experience. Enterprise mashups are application hybrids combining content and functions from more than one existing source to create powerful Web applications, integrated Web experiences and to expand customer value networks. They are created when different application program interfaces (APIs) are combined or ‘mashed’ such that the functions from the combined applications come together to create an entirely new application.
As noted in the NY Times article, "Microsoft has long been a software engineering culture in which huge projects like Windows Vista are developed and tested by teams of hundreds, and whose completion time is measured in a large fraction of decades.
Although it is not yet widely visible to the outside world, some people inside Microsoft are beginning to break that mold."
Mr. Montgomery, a veteran product manager who has also worked as a computer industry writer and editor, is an example of how it just might be possible to teach dinosaurs to dance.
Last fall, his team introduced an intriguing software Web service called Popfly that is intended to make it possible for nonprogrammers to plug together Web components and data sources quickly to create useful new Web services. For example, news feeds could be added to digital images, or data lists to maps.
Introduced at the Web 2.0 conference last year by Steven A. Ballmer, Microsoft’s chief executive, Popfly was picked by PC World magazine as one of the most innovative computing and consumer electronics products of 2007. It has garnered more than 100,000 users — the company says the exact number is confidential — and now has a library of more than 50,000 “mashups”: new components or Web pages that have been created in a visual snap-together fashion, like Lego blocks.
The mashup is at the heart of a generation of Lego-style software that is emblematic of the second generation of the Internet. Both Google and Yahoo have developed tools to help Web users display apartment rentals on maps, or build complicated Web sites like
The Popfly programmers, however, have gone a step further in an effort to design a tool that is intended for a generation of Web users who are familiar with the Internet but are not skilled programmers.
A user might take Popfly and mash up his list of Amazon book recommendations with the Seattle Library book catalog on the Web, he said, and receive a notification when the waiting list for a particular book was down to zero.
“This is not just a passive experience,” Mr. Montgomery said. “You can take this stuff and use it in new ways.”
He now sees his target audience as people who are not professional developers, but who work with information.
Popfly, he said, is for “the 21- to 27-year-old crowd who grew up on the Web.”
“They have never known a world without eBay, Amazon, or Google,” he added. “They assume that when you create a piece of software it will be Internet-connected and it will have an innate sense of who your friends are.”
Microsoft is certainly not alone in seeing this kind of an opportunity. Yahoo offers a widely used tool call Yahoo Pipes that offers some of the same capabilities as Popfly, and Google has designed a “mashup editor” for more skilled programmers.
But Mr. Montgomery sees Popfly as a more ambitious and comprehensive effort. He also thinks that it could turn into a general educational tool for nonprogrammers.
[ Snip … ]
The largest challenge facing the Microsoft team of Popfly developers will be to gain the acceptance of the broader Web world. Because the company chose to design Popfly using a Microsoft Web graphics and animation technology called Silverlight, it will be treated with suspicion by an Internet universe that is increasingly committed to open standards.
Silverlight is an alternative developed by Microsoft to compete against Adobe’s Flash and, more recently, Flex systems, that are now used ubiquitously by Web developers.
Mr. Montgomery will also have to overcome the skepticism with which many Internet veterans now view Microsoft.
“Popfly shows me that Microsoft still thinks this is all about software, rather than about accumulating data via network effects, which to me is the core of Web 2.0,” said Tim O’Reilly, the founder and chief executive of O’Reilly Media, a print and online publisher. “They are using Popfly to push Silverlight, rather than really trying to get into the mashup game.”
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I’m sure we’ll find out how serious Microsoft is …
I have a sister-in-law who just turned 50 who has been until recently remarkably (and determinedly) resistant to online activities. She has basically not ever used the Internet for anything but email, and even that sparingly. Part of her reluctance and resistance is lack of familiarity (beginner’s embarrassment) and the other equally strong aspect has been her clear sense of how online can encroach on or steal time from what many will call "real life".
That there are forms of emergent social isolation and alienation, and addictive behaviours, that have developed as the online world has grwon and spread is irrefutable … just as the number(s) and types (s) of connections and interactions have multiplied and led to interesting behaviours and outcomes.
Back to my sister in law. She is also a very good cook (let’s say amateur gourmet chef) and a talented amateur photographer. As she has grown in her capabilities with a digital camera, she has also gotten more familiar with online environments. Bit by bit, her attitude has been changing. Recently she discovered StumbleUpon, and has almost become an evangelist, taking time out from conversations to show people who visit the interesting things that one can stumble upon just by clicking once. It was also interesting to see her and her girlfriends’ initial reaction to finding people they knew on Facebook.
Slowly and surely, more and more people will use services and tools on the Internet as it weaves its way into and throughout our lives. And as that happens, people will notice more and more the smooth sides and sharp edges of ways this spreading and weaving will impact the ways we live and work .. as will whatever the Cloud becomes.
"2008 is the year that sees Microsoft’s ambitions challenged" is a line halfway through the movie posted below. Eerily prescient, no?
What also seems certain is that even if Microsoft does not acquire Yahoo !, other acquisitions and mergers (and the concomitant convergence and integration) are sure to happen over the next decade
Maybe EPIC 2015 (originally released as EPIC 2014 in 2004 by Robin Sloan and Matt Thompson) does not seem so weird or impossible today ?
As sure as the sun rises in the morning - the web will become the primary delivery platform for all information.
Many in public radio and TV, have told me that my feelings about how fast the shift would take place from “air” and cable to web are exagerated. My argument is this. “Weight of money”.
When you pay $45 billion dollars you are not fooling around.
MSFT wish to get ready NOW for this new reality for when the bulk of advertising revenue and action are on the web. Ad revenues are $50 billion right now and are expected to rise to $80 billion by 2009/10. This is the prize. When the ad money shifts out of traditional media, you will hear the sucking sound of a mortal wound. It will be too late to reinvent your self then.
All the supporting parts of a web based radio and TV will have to accelerate their plans
The viewing platforms such as the iPods and the large screen TV’s are ready now for a direct link. The Early Adopters are watching the bulk of their video online.
Many listen to radio online at the office or on their iPods on their commute
YouTube is bursting with great content both from traditional sources and from new entrants
Channels such as iTunes and Miro are building capacity - it will be the ease of use that these channels offer that will pull in the Early Majority.
Major Networks have their toe in the water and are offering some content online
The Yahoo bid will accelerate all this work.
So what is the work that Public TV and Radio have to do in this context of no time? It is to solve the business model problem. How to offer the best content from TV and Radio AND keep the stations whole. How to do that? I think the answer is to make the offer direct with the forced choice of the show and the station.
I am not saying that people will not listen to radio nor am I saying that people will stop watching TV. People will still buy SUV’s and Trucks. But the bulk of the people, especially people who are naturally curious will make the switch.
Remember Mikey - “Give it to Mikey - he hates everything. Well my wife Robin, is the tech Mikey.
Robin is very very resistant to gadgets. BUT …….. She now listens to all her radio online - loading the podcasts onto her MP3 player which she uses when she is doing stuff around the house and walking the dogs. And in her down time, I hardly ever see her anymore - she has discovered YouTube. She has discovered that it is packed with content that she wants to watch - content that is “serious” that is just what a good Public TV member would want to watch. She has discovered that it is easy to watch and listen to what she wants when she wants and that there is tons and tons of great content out there.
She is closer to 60 than 50 and is in the centre of the demographic for Public TV.
So Robin’s desire for interesting content that intrigues her has been met already. Just imagine how easy it will be for her to have access to even more and what her choices will be soon.
Don’t you want her and the millions like her as your audience?
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Comments from the industry speak volumes. Within 36 hours of the Microsoft announcement to buy FAST, upwards of 500 stories hit the global media.
The most telling comment was from Microsoft itself. Microsoft Business Division president Jeff Raikes said: “Fast has the best people and the best technology.”
BusinessWeek also noted significant comments from Raikes.
Corporate search “will be for workers tomorrow what Internet search is for consumers today,” he said in a conference call after the deal was announced. Fast’s software may also help Microsoft improve its Web search engine while bolstering the company’s research and development efforts in Europe, added Raikes.
Paul McDougal illustrated why this topic, even beyond the deal, is such an important issue – why enterprise search has significance beyond internet or even intranet search:
Corporate networks, by contrast, contain mountains of structured and unstructured data archived in numerous formats, some of them decades old and stored away in highly secure servers. So, for instance, engineers at an aircraft manufacturer might have a tough time finding schematics for an older airplane model if they’re suddenly needed for a crash investigation.
It’s a costly problem. A company that employs 1,000 information workers can expect to lose $5 million in annual salary costs on time spent searching for documents, according to IDC.
Benjamin also rightly suggests that, “Particularly for companies in information-intensive or regulated industries, search is becoming the starting point for many tasks — in much the same way it has become the starting point for navigating the Internet.” The conservative potential for such an industry is pegged by IDC analyst Susan Feldman at an annual growth of 20 percent.
While many accurately note the Microsoft offering as a 42% premium (which I reported earlier is really at par when sliced another way), John Blossom suggests the offer is “relative pocket change”. Concise and insightful, John introduces a reality check suggesting that FAST has been challenged by “a sales strategy that reached beyond their ability to deliver on ambitious promises”. He then also notes that Microsoft “failed to create any significant sales momentum behind its own enterprise search efforts”. He suggests that the results of the offer will, “bring together two impressive partners that promise to dominate enterprise platforms for some time to come”…“FAST’s rapid growth over the past few years into an increasingly dominant position in enterprise search markets is just the ticket that Microsoft needs to position itself in increasingly competitive enterprise platform markets.” Lastly, he reinforces his earlier financial comment: “it’s a major investment in securing Microsoft’s future cash flow.”
BusinessWeek reiterates this with comments from a financial analyst:
Buying Fast will cost Microsoft less than three weeks’ worth of free cash flow, and could provide better returns on the company’s $21.6 billion cash pile than stock buybacks and dividends, says Brendan Barnicle, a vice-president and senior research analyst at Pacific Crest Securities.
Chris Kanaracus offered related comments from Robert Tennant, CEO of Recommind, who has his own view of the potential of this market.
“We believe that search is really important to the next generation of all software,” he said. “It provides information access with context. We believe that you’ll see search … woven within the fabric of other applications.”
But then FAST talked about one important aspect of this concept and what they’re doing to address it, at last year’s conference (I’m looking forward to what the latest will be at this year’s conference).
So while Robert suggests that “search is really important to the next generation of all software”, here’s my predictive synthesis of the greatest yet-to-be-explored, yet-to-be-tapped industry potential – the ‘now’ great adventure before us: Enterprise, The Final Frontier
[Don’t take this analogy too lightly. Their trips were ultimately funded by the exploration (ala. search) of new knowledge.]
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While Zia offered a formal blog statement on Tuesday (re: the Microsoft offer), he did one better by talking to the blogging team directly, by phone today.
To facilitate timeliness I’m covering this in 2 parts: Part 1 is a general recap of the meeting; Part 2 covers the industry response.
From a financial perspective the Microsoft offer put a 42% premium on FAST’s stock price, but is equal to the fully diluted equity value of the company. The offer needs 90% stockholder approval, but already has board approval and support from key stockholders. As with most deals such as this, trading of the stock was suspended during negotiation. As trade resumed, Microsoft displayed their confidence by buying 10.1% of FAST’s stock base.
In a letter to customers, FAST expressed their excitement and commitment to the offer: “The acquisition not only validates FAST’s vision and long-held leadership in the search marketplace, but it also opens a new chapter in the ongoing evolution of search. We are now moving toward enabling customers to fuse cutting-edge search technologies with leading business productivity capabilities”
The Microsoft Strategy The primary focus of the acquisition is toward bolstering SharePoint’s search capability. While the FAST team will be aligned to SharePoint development, the company will exist as a wholly-owned subsidiary. FAST will continue to service its existing markets, including sales to LINIX shops.
If you’d been paying attention (apparently I wasn’t), you’d have noted that Microsoft and FAST had already been working to bring the two technologies together. Back in July 2007 Microsoft released federated search connectors to FAST ESP.
When SharePoint is competing for corporate sales, a primary decision disqualifyer is search. The addition of the enterprise-class performance of FAST ESP gives Microsoft greater leverage in major deals for which search is an important criterion. Many are saying this fills a big hole in the SharePoint offering. This acquisition will also decrease the complexity of dealing with two different companies to obtain key enterprise workplace functions.
Technology aside, this deal will immediately increase Microsoft’s European presence. Microsoft will acquire a major research footprint in Europe and takes an increased posture as a pro-European company.
The Future This deal reinforces FAST’s ongoing commitment to innovate the enterprise workspace. While search is part of Enterprise 2.0 it is not all of it. This deal is a critical step to put the user in control and positions Microsoft to better compete in a user-reactive market. This radically changes the search marketplace and puts the working-class in a better position to participate in the benefits of 2.0. It definitely increases the potential to ‘shorten the distance’ between the individual and critical information.
There is a lot to be decided over the next several weeks and months — no roadmap for product development has been decided. With FASTforward ’08 just a few weeks away, the conference will swell with conversations around the latest news, as it progresses (and an increased Microsoft presence will be evident). Zia reiterated a commitment to the unique experience I was appreciative of last year: the FASTforward event in Orlando will be the place to engage in deep discussions between Customer/Partner/ISV/analyst. It will be THE event to participate in truly industry-significant discourse around the future of the enterprise workspace.
Come be a part of it (or you’ll have to just read about it).
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The news today regarding FAST is big. Perhaps not as historic as the New Hampshire primary, but to the enterprise search teams at FAST and Microsoft, this is a new chapter in the evolution of the search software market.
For those who missed it, Microsoft has tendered an offer to acquire the shares of FAST. FAST’s board of directors has unanimously recommended to the shareholders to accept this offer, and shareholders representing approximately 35 percent of outstanding shares have already accepted, which makes this pretty much a done deal. We expect the acquisition to close in the second quarter, and the deal is valued at about $1.2 billion.
Jeff Raikes, president of the Microsoft Business Division, sums up the rationale for the move this way: “Enterprise search is becoming an indispensable tool to businesses of all sizes… Until now organizations have been forced to choose between powerful, high-end search technologies or more mainstream, infrastructure solutions. The combination of Microsoft and FAST gives customers a new choice: a single vendor with solutions that span the full range of customer needs.”
Quite simply, Microsoft and FAST share the same vision of the importance of search to the enterprise. The companies also have complementary capabilities across the board. The fit has been evident for many to see. Microsoft has said that their reasons for acquiring FAST are threefold: leadership and vision, an extraordinary team of talented people, and best-in-class enterprise search technologies and innovations. We’re blushing with pride. And excited about our joint future.
This deal validates what we’ve been saying all along regarding the importance of search in the enterprise infrastructure. And, it allows FAST to take advantage of Microsoft’s reach. Our CEO, John Lervik, puts it succinctly: “This acquisition gives FAST an exciting way to spread our cutting-edge search technologies and innovations to more and more organizations across the world.”
FAST has been tremendously successful on its own as a trailblazer in search, but the amplification that Microsoft will provide is truly synergistic. And I really don’t like using that word unless it’s apt.
So make sure to book your registration for this blog’s namesake, our industry conference FASTforward ’08 in Orlando! You’ll be watching the evolution of the industry in action. Now, more than ever, you can’t afford to miss it!
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David Weinberger will be speaking at the Fast Forward conference in Feb. I mention this in the context of his helpful thoughts about how the world is going to be “organized” when there is so much content available.
It appears that Micorsoft sees the value in enabling people within enterprises to discover the “Wisdom of Crowds”. No longer does the Enterprise have to Organize its information in an ever more cumbersome and complex hierarchy. What Microsoft hope they can offer the user is easy access to anyhting inside the organization - just as Google is allowing us such access outside. With this approach to search, the full power of the enterprise knowledge can be accessed relatively easily. This might actually start to change things?
This leads me to another point about Media, TV and Radio.
TV and radio Content is today largely organized as a library or worse. Much of the content is simply a set of lists or even worse a set of Banker’s Boxes with stuff in it that you have to rummage through to find. Look around station or Producers sites - I wont embarrasss them by linking. You will see a catalog or worse a long, long list of stuff with no way of finding it or finding out whether the content is worth looking at.
My sister lost a 4 carat diamond a few years ago while cleaning out the horses in her barn. The diamond remains latently valuable but only if a person was to find it. That is what it is like for most stations and producers. If you have diamonds, they are in the shit somewhere and no one knows