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TownSquare … Social Networking and Social Computing R&D

by Jon Husband

Notwithstanding the points raised in recent and past posts about hesitation, resistance and other various challenges to E2.0 implementation and adoption as organizations circle it like a group of neighbourhood dogs nervously eyeing and sniffing a porcupine, it seems clear that eventually organizations will have to realize that the tools and services that comprise what we call Enterprise 2.0 are tools and services that address in fundamental ways how people do knowledge work.

It’s that simple … to do much of what we call knowledge work (other than filling in boxes on forms) people need to connect, talk, listen, point to sources and noodle together over ideas and new information.  They look, in conversations, for ways to stitch information and knowledge together so that it becomes useful.  That’s what humans have always done .. it’s only in the last 100 years or so that we have had the sequential arranging and measurement of tasks and highly-structured division of labour that we have understood as work during most of this lifetime.  As Bill Ives points out in the previous post, things are changing, and (relatively) fast, even though I am fond of the phrase "it takes a long time for change to happen quickly"  (think about that for a second).

One more piece of evidence that "organizations will have to realize …" is the recent announcement that Microsoft is testing, and may offer the corporate market, a Facebook-like application called TownSquare, a business-user-focused social networking application..  Whether one think Microsoft is the answer to E2.0 for their organization or not is not the point here … the point is that most or all of the large vendors are now adding features and functionality (or acquiring them) such that the platforms being used to support the work of knowledge workers will have been substantially re-tooled  before another 5 years passes.  And that re-tooling will consist largely of social computing capabilities.

And then there’s the culture issue ;-)

Will Management 2.0 be needed before or after an organization addresses E2.0 ?

The excerpt on Microsoft below via ZDNet:

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Microsoft to show off a corporate Facebook-like prototype
Mary-Jo Foley

Office Labs – an incubator within Microsoft testing business-focused technologies that may or may not end up part of future Microsoft products — is showing off this week yet another of its ideas.

The latest, known as “TownSquare,” is a business-user-focused social-networking tool. According to Computerworld, Microsoft will demo the new offering at the Enterprise 2.0 Conference in Boston on June 12.

TownSquare, via a layout similar to Facebook’s, provides internal company information, ranging from promotions and anniversaries, to a list of shared-document modifications pertinent to individual users.

TownSquare was launched inside Microsoft in January, according to the aforementioned report, and has been test driven by 8,000 Microsoft employees so far.

Microsoft has been stepping up its work on a number of other social-networking-related projects throughout the company. At its TechFest research fair earlier this year, Microsoft officials showed off a FriendFeed-like aggregation tool, codenamed C2, which is likely to find its way into Windows Live for Mobile some time in the relatively near future. And earlier this week, Microsoft rolled out a test build of a SharePoint Server plug-in for producing/managing podcasts.

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Survey: Demand for Web 2.0 Skills Hot, Getting Hotter

by Joe McKendrick

I recently completed work on a survey report for Evans Data measuring the impact and trends shaping Web 2.0 projects within the enterprise.

The survey of 385 corporate managers and developers covered Web 2.0-based development mechanisms — such as mashups and gadgets/widgets — as well as social networking tools. Both types of environments are now very much a part of the corporate scene, and have become important tools for corporate applications, the survey finds.

Demand for Web 2.0/Enterprise 2.0 talent is hot, as a matter of fact. Two out of three respondents say their demand for such talent will increase over the coming year. That’s because there is a lot of strategic business-to-business and internal business development going on by software developers in the survey. Developers are working on Web 2.0 software for business applications in several areas, including interface design, gadgets and widgets, and social networking.

Most Web 2.0 applications are being targeted at internal corporate requirements, versus consumer engagements. Close to half of the survey participants are focused on developing applications for internal use inside their companies. Less than a third are building Web 2.0 applications intended for delivery on a subscription base to online users.

Forty percent of interfaces for Web 2.0 applications are “mixed” web-rich clients that include AJAX for fast downloads of pages that include live feeds of data (gadgets) and other dynamic components found in Web 2.0 applications. An overwhelming majority of respondents are using gadgets and widgets (portable Web parts) from Google, Microsoft, Yahoo! and others to deploy fast, lightweight business applications and services.

More than four out of ten companies encourage social networking; however, most feel the business value still needs to be demonstrated at this time. Social networking is strongest among developers in scientific and technical fields, who see social networking as a communications and collaboration medium, and among OEMs and systems integrators, who see benefits in product delivery.

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One More Good Reason To Read The FASTForward Blog …

by Jon Husband

… is that the contributors to this blog have for the past nine months or more been analyzing and opining upon the issues about Enterprise 2.0 takeup and implementation that are highlighted by this article in today’s ZDNet by Dennis Howlett.

Notwithstanding a substantial amount over the past two years of online and offline "press" about the Web 2.0 and Enterprise 2.0 phenomena and the increasingly participative and interactive online environment (first for consumers and now increasingly apparent as "the" future for the workplace), decision-making about enterprise software in general continues to warily circle the issues involved with implementing community-based collaboration or more broadly defined, "social computing".

You’ll note that in the article (excerpt below) Dennis checks in with FASTForward’s Jevon Macdonald, who is of the opinion that Microsoft Sharepoint may well be the safe, "default" implementation of choice.  Certainly Sharepoint has developed some key alliances over the past year that seem designed to support that point of view.

Here’s a You Tube video (also featured in Dennis’ article .. thanks for the pointer, Dennis) that presents a wide range of views on the question "Enterprise 2.0 -  Hype or Happening?"

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Enterprise 2.0 – Hype or Happening ?

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In the ZDNet article Dennis (and Jevon) make a key point about value propositions.  That said, getting an enterprise IT shop to listen seriously to the value proposition of  a small startup is a key challenge in and of itself, regardless of how good it is.

I also believe (even after a decade or more of general agreement that functional stovepipes and silos are not helpful) that a large number of enterprises do not really know how to come to grips with regular and continuous flows of information across functional boundaries and throughout the organization.  And it’s quite likely they won’t be able to come to grips with using such flows effectively (in any practical sense) until the architecture of their IT systems enables it and supports it, and the management learns, and practices with, using these flows to feed effective collaboration.

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The end of software…

Posted by Dennis Howlett @ 6:43 am

…as you know it. Right now I’m falling over startup vendors vying for attention in the so-called ’social software’ space. The fact enterprise people hate the term doesn’t seem to bother those who are bypassing IT as they sell into the marketing departments of companies at departmental budget prices. But there is a battle brewing on two fronts.

First, we have the mega vendors who think they ‘own’ the enterprise but have little clue what they’re doing when it comes to providing community style collaborative software. As Barry Libert, chairman of Mzinga said to me: “Does Microsoft have a relationship with me? Do any of the ‘monster’ vendors?” Second, we have the startups who are largely making their money by selling social media style solutions to marketers. While the two solution sets may look the same from the outside, they are being bought in fundamentally different ways and are setting up a tension that today is barely felt but which will have a disruptive effect on the software buying patterns of the future.

It is particularly appropriate that Phil Wainewright has penned an article dubbed Enter the socialprise as this plays directly to the themes I am currently exploring.

He says:

But enterprise computing is still designed for the old, stovepipe model in which every transaction took place within the same firm. There’s no connection with the social automation that’s happening between individuals.

[ Snip ... ]

I then spoke to another Irregular, Jevon MacDonald who has been working in the so-called Enterprise 2.0 (aka socialprise) space for some time. He said that where the startups fail but where the incumbents succeed is in identifying a specific value proposition within specific industries.

His view is that Sharepoint will be a ‘big winner in the next five years.’ If the amount of noise being made by Microsoft is indicative, then it should be a winner. But…he also says: “Sharepoint deployments are horrendous and I really don’t know why people put up with them.”

I do. They keep IT shops busy.  (Read the whole article here)

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