Much of our discourse about the New Enterprise seems to use the premise that our traditional business organizations will be transformed.  I am beginning to doubt that. But I think that there is a new Enterprise but that it will look more like that I propose in this post.

All the news about employment remains bad. Will the jobs ever come back? I don’t think so. Business as we know it makes less and less and in reality offers fewer roles and jobs that have any meaning or that can pay todays bills. Business  as we know it has no capacity to offer most people what they need.

I think that the real new economy is going to emerge out of desperation and out of this failure.

Here are some trends that we should watch out for. They are all  linked into the great Trinity of real needs – Food – Shelter and Surplus

Hyper Local Food - If you have no money, food becomes very important. The Food Bank model takes us no where – it relies on charity – offers shit food and does not add any impetus to the lack of work or role. People are doing better than this by making the growing of food the centre piece. Here is an example. We see already in the worst hit cities like Detroit, that people are starting to grow their own food amidst the ruins of the city. And its not just that food is grown but that real community is created. People who grow food together and then share it return to the society of our hunter gatherer past. They become Tribes. With this Trust comes the potential to do more.

Cheap Land and Real Estate – As many areas become blighted, the land and the space becomes very cheap. Offering the opportunity to get the second part of the  trinity. In the old model, people would have to pay others to make shelter or working space. But if enough Trust is created by say starting with co growing and sharing food, then “Barn Building” is possible. The “Tribes can help the members have shelter or work space. The capital that is required is less financial capital but social capital.

Surplus – But we still all need money or some way of exchanging value outside the Tribe. This is where the social web comes in. There can be a surplus of food that can be sold locally. Inner Detroit is a food desert. There are only corner stores. This is true for many urban areas. The food operation can scale and can also network with others offering in the end large scale. 1,000 mini farms in a large city can produce a very large amount of food collectively. Enough to feed most people. A real surplus is possible. Those who start to grow food to feed themselves will make a good living feeding other. With this surplus and with their social capital all sorts of new ventures then becomes possible. For the capital costs of business in this context are very low. Anything will soon be able to be made locally with very little capital. This trend is most visible in the media now. Did you know that True Grit was edited by the Coen brothers on Final Cut Pro,? The technology is here right now that can empower a small hyper local group to go even into manufacturing. Here I see the idea like Fab Labs coming into prominence. For about $25,000 a community can equip itself to make almost anything. As with a network of tiny farms, a network of tiny shops can build on a large scale. This was how in fact Germany kept its war production growing throughout WWII. To avoid bombing, all aircraft production was dispersed into small shops and the parts were assembled at the bases!

Again as with food – the social web connects all of this. Producers to Buyers – Suppliers to producers – Producers to Producers. In a network  the nodes are small, but the network and so the output and the opportunity can be vast. In the old, we all depend on the MAN. In the network we are all the man. No one is going to move your urban farm to Iowa or your Fab Lab to China.

Food is the starting point I think. We all need it and if we go down this road we re-invent society. Food offers us the core of what we need and growing it and sharing it creates a real tribe. For a food model like this brings us all back together where as the old model splits us all up.

So with this wealth model come also wealth distribution. A new better form of capitalism. Capitalism 2.0?

When de Tocqeuville came to America he was stunned by how Americans did not wait for the official authorities to fix local problems as they did in France. He saw that Americans usually got together as a community and worked things out for themselves. Most of see now that this response has been lost.

But there are signs that blogging and social media is restoring the original values of America. Here is how “The Other Paper” is describing the work that WOSU is doing to spark the Bloggers in Columbus to life as a real force in the city:

A civic divide is growing in Columbus. For the past decade or so, ordinary people have become less inclined to call their political representatives or drive all the way down to City Hall to personally lobby government officials.

But a community of tech-savvy, affluent white kids say they’re picking up the slack. Columbus’s bloggers believe they’re furthering democracy, improving the economy and advancing humanity—all without missing Grey’s Anatomy.

Ranked as the No. 8 most active blogging community in the nation, an estimated 10 percent of Columbus inhabitants regularly pounded the keyboard in 2007, offering up online commentary themselves or consuming somebody else’s, according to Nielson Media Research.

If you’re among the remaining 90 percent, all this probably seems like a colossal waste of time.

In fact, according to the bloggers themselves, they’re saving the city.

“The need for two-way or conversational media is more vital than ever,” said Jeff Johnson of the Urban Infill blog.

Johnson compared his medium with what he called the “doomsday” style of the mainstream media. Traditional outlets simply report troublesome news, he said. Bloggers, on the other hand, “have a propensity for uncovering solutions,” he said.

When bloggers get together, “We create ideas. We create a vibration that this city is thirsting for.”

There are problems that just cannot be solved by the “authorities”. Will the school system reform itself? How will the mortgage crisis resolve iself? How will the middle class and the working poor cope with higher oil prices? My bet is that these kinds of issues can only be resolved by communities working with each other.

Here is how they are helping with the Mayor’s plan for bringing back streetcars:

“These are the kind of people who will make Columbus great as we move forward,” said Mike Brown, spokesman for Mayor Mike Coleman.

“This audience is important to the mayor, and he is paying attention,” he said.

Nevertheless, the mayor is eager to capture the hearts and minds of the demographic that lean toward blogging, Brown said.

“Many of them are young, creative professionals. He loves the energy.”

One reason Coleman might love the energy is that bloggers have embraced his pet proposal: streetcars. The online community has been more supportive than the public at large for the mayor’s plan, which is now stalled, to run a streetcar line between Downtown and campus.

Many bloggers have put “My blog supports Columbus Streetcars” icons on their websites. RetroMetro’s Paul Bonneville has launched Columbus-streetcars.com, the “unofficial citizen support site for the Columbus Streetcars.”

I think in 2008, the pips will begin to squeak. Higher food and energy costs will begin to fracture how we all live. Where I live on Prince Edward Island in Canada, the average wage is $26,000. Half the people live in rural settings and have to have a car/truck. We have a 6 month heating season. Many are hanging on by their finger nails right now.  I am sure that large parts of America are in the same situation.

I think it will become clear soon that we will have to re-design nearly every aspect of how we live becuase the design we use now assumes affordable energy prices.

Social Software may well be at the heart of how we do this re-design.