Radio as TV? - The Bryant Park team show the way

February 7, 2008 at 7:23 am · Filed under Bryant Park Project, Social Media, Social Objects, Trust, Trusted Space, Video

Not only can I get Bryant Park streamed or podcasted to me in Canada. Not only can I banter back and forth with the team and other listeners on Twitter - NOW I can see them eating what looks like a dead python and coughing their lungs out on video.

The point?

Makes the connection more human - this is not the Radio of my youth when the BBC announcers would wear a dinner jacket on air to get the right sound. Here is Alvar Lidell announcing the attack on Pearl Harbor - gives you a sense of the “sound” of the time.

BPP is evolving a deep human connection with their audience - all local stations can and should do this.

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Decentralized Co-Creation of Value … and Meaning

January 30, 2008 at 8:29 am · Filed under 2.0 Design Thinking, Artisanal Economy, Business Model, Change, Chris Anderson, Community, Culture, Economics, Emergent, Facebook, Long Tail, Relationships, Social Media, Social Networking, Social Objects, Trusted Space, Web 2.0, Web Advertising

A few days ago I wrote a post and linked to an Aspen Institute report titled The Rise of Collective Intelligence - Decentralized Co-Creation of Value as a New Paradigm of Commerce and Culture.

Today I’d like to offer readers an example of new tools and web services operating in social networks that in my opinion make the concepts and observations in the report come alive. The example involves people using search, content, collaboration and sharing, which are all central elements of the ecosystems of commerce and culture in which we will all be living, working and consuming.

There’s a small company up here in Vancouver, British Columbia (the warm and beautiful part of the Great White North of North America) that develops social networking platforms and customized elearning solutions. The Donat Group is also creating a social music initiative (Project Opus), a part of which involves Mixxmaker, a web service that helps music lovers build playlists collaboratively. Building playlists collaboratively creates a "Social Object", offering people a means of co-creating value around music they like and want to share with others they know.

We all know that the music industry is in real turmoil, and is searching frantically for new business logic and new business models. The major participants have all been under pressure from free downloads, and the price of music is under pressure as never before. Where will additional value, and eventually revenue, come from ?

David Gratton is the founder of the Donat Group, Project Opus and Mixxmaker. David recently wrote a post about why the digital packaging around music, especially as a social object, can and will be of value. Mainly, being able to search for, locate, aggregate and acquire various elements about a song or an artist that someone likes will help create meaning and in turn value.

He also wrote about ‘who’ is involved in the co-creation of this new form of value … or in other words how the market for value associated with songs is being broken up and then co-created anew.   Doing this around a playlist that is built in collaboration with others also helps mightily in creating connections and trust, and lays a foundation for putting the dynamics of word-of-mouth marketing into dynamic operation.

It’s important to note here that David and his colleagues at Project Opus and Mixxmaker put a lot of work into staying within the bounds of Fair Use, an all-important consideration when exploring new paradigms for creating (or co-creating in this case) potentially new economic value.

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Once people start building today’s equivalent of albums together with their friends, the changes to the ways music is distributed and acquired will continue to diversify away from purchasing CDs, as David has noted.  But people will still want that unusual album cover from the old vinyl days, or the most recent YouTube video clip of a given band’s performance, or a series of photos from Flickr (carrying the appropriate Creative Commons license, to be sure) to add to their own personal collection of digital artefacts about that kind of music, that band, that group of friends .. and so on.

It’s a pity, really, that this fun and easy-to-use capability exists only as a Facebook application at the moment.  I seem to be observing a rapidly-growing trend of people turning down invitations to add another Facebook application to their Facebook profile (I am one of those people).  While supposedly Mark Zuckerberg is aware of the growing dissatisfaction .. and you’d think the Beacon fiasco was notice enough … it’s hard to shake the sense that Facebook and its partner applications are all really just looking for ways to maximize page views and ad impression. 

That, for me, does not fall into the category of decentralized co-creation of value, no matter how you spin it.

But .. I suspect that in the coming months and years we’ll see many more examples of applications and services like Mixxmaker that let and / or help people co-create online things that they care about and enjoy.

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Tags: Aspen Institute, Decentralized Co-creation of Value, Donat Group, Project Opus, Mixxmaker, Facebook

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Seeing the 2.0 World - Michael Wesch

January 27, 2008 at 11:36 am · Filed under COSI, Enterprise 2.0, Hugh McLeod, John Robb, Michael Wesch, Social Objects, Video, Web 2.0

“The Machine is Us/ing Us

A picture is worth a thousand words - So this video is worth millions (By the way MW also has made the best film on Learning today as well)

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Public Radio and TV - More than a Mashup

January 16, 2008 at 8:17 am · Filed under Andy Carvin, CPB, Emergent, NPR, NPR Music, PBS, Public Media, Relationships, Social Media, Social Networking, Social Objects, TV, Trusted Space, Web 2.0, Wisdom of Crowds

Wouldn’t it be something if Public TV and Radio got together to cover the election? Would it be great if the local stations got together with the big producers to cover the election?

Well it’s more than a dream now - CPB is funding just such a Mashup - The beginning I think of the key new force in public media - a Real Network of Many to Many.

Many of us had had a problem wit the term “Network” in Radio and TV. What it really means is one powerful producer using a system to distribute its product. Of course a real network is a diverse multi node system that where many nodes add value to the whole.

This is what is being “born” in Public radio and TV. Our hope a year ago was that the Election would be a powerful enough incentive to help the current large players to grit their teeth and really share and work with each other. This is working.

Here is Andy Carvin with the story.

Earlier today, NPR and its partners announced that the Corporation for Public Broadcasting is awarding more than $1.3 million dollars to a consortium of public media organizations to expand our coverage of election 2008 across multiple platforms. The consortium, led by NPR and including American Public Media/Minnesota Public Radio, Capitol News Connection, KQED, PBS, PRX, PRI/Public Interactive and The NewsHour, will work together to produce election-related content and interactive tools available to the entire public broadcasting system.

“By pooling content produced locally and nationally — for radio, television, and online — we will discover new ways of doing business to better serve the public,” said NPR CEO Ken Stern in a note that went out today to the public radio system. “We are pleased to have succeeded in coming together to deliver on the commitments made at the 2007 Annual Meeting.”

“This grant underscores CPB’s support of innovative projects that move public radio and television into the digital future so they can help individuals better connect with their communities wherever they are,” added Pat Harrison, CPB President and CEO. “This ambitious project will provide us with new ways of looking at how we serve the public on existing and emerging media platforms.”

The basic premise of the project was built around a simple reality - many public broadcasters were planning to create on air content and interactive modules for their websites, but we didn’t have a structure in place to work together during the election cycle. Around a year ago, NPR and PBS began conversations around editorial partnerships for the election, including the creation of an interactive map that would work on both of our websites, as well as on the TV show NewsHour. While that conversation was taking place, I co-organized a group discussion at the February 2007 Integrated Media Association conference for public broadcasters to talk about the Election 2008 social media plans and how those activities might be replicable across the system.

The conversation kicked into high gear at NPR’s annual meeting last April, where you may recall I blogged about some of the ideas that were brewing among those of us present at the event. We organized breakout conversation in which we laid out what was at stake and how we might collaborate. It didn’t take long to realize that we had an opportunity that might quickly slip through our fingers if we couldn’t get our act together. We needed to pull together a SWAT team and get to work……….

Now with NPR Music - we are seeing a real network emerging. With a real network, there will come the network effects for all concerned.

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Netflix and LG to offer Direct Access

January 3, 2008 at 1:18 pm · Filed under Hugh McLeod, Netflix, Public Media, Social Media, Social Objects, TV, Video

Netflix are making a big move to a direct model.

Netflix and LG Electronics will deliver rental movies and TV series directly to TV sets, sidestepping the well-known red envelopes used by the DVD rental company.The companies announced Thursday that they will develop a set-top box that will allow users to stream movies and other content from the Internet to HDTV sets.

Netflix, which began to allow users to stream content to their PCs via the Internet last year, said the new system would bypass PCs. The companies said a networked LG player will be released to market by the second half of this year.

“Internet to the TV is a huge opportunity,” said Reed Hastings, Netflix’s founder, chairman, and CEO, in the announcement. “Netflix explored also offering its own Netflix-branded set-top boxes, but we concluded that familiar consumer electronics devices from industry leaders like LG Electronics are a better consumer solution for getting the Internet to the TV.”

Netflix said the move reflects its larger strategy to offer customers a variety of ways to rent and view movies and television programs. Those who buy the hardware will be able to rent titles cataloged on the Internet. Netflix already offers more than 6,000 titles via the Internet, and the company said it plans to expand its online catalog. The company offers more than 90,000 titles on DVD.

“Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification,” Ki Kwon, president of the consumer electronics division of LG Electronics USA, said in the announcement.

LG Electronics said the partnership will improve its position in the U.S. digital television marketplace.

I have no opinion about whether this will work but it is part of a mass of innovation that will somehow bear fruit soon. One of my predictions for 2008 is that we will see a moment when it finally becomes easy to both find and access Movies and High End TV Shows without having to wait for the show to air on a schedule. We will be able to have TV and Movies when we want - We will have it our way!

There seems to be an inevitability here that most agree with. Where I differ with some friends in TV is how quickly this will occur.

I think that enough progress will take place in 2008 to make 2009 the Annus Horribilis for Traditional TV that uses the artificial scarcity of its broadcast area and schedule as its economic model. TV will suffer as Newspapers are suffering.

So in a world where there is masses of great content to be had at any time, where is the value?

I think that it is in making it easy to find what you want - Navigation. Maybe just Google - But I doubt it - Maybe a series of Hubs that house niches - The Military Channel - The Opera Channel etc

These Channels would make it easy to find the good stuff - and also have a lot more information linked to the film and reviews.

Here it would be easy to share what you like and to comments on it. John Wayne fans unite and talk to each other about the Duke -

Films and Shows become the Social Objects that Hugh Talks about.

So what then will be left for the local TV stations - both private and public? I think that their domain is to leverage the national content and to win the hyper local wars. More on this as 2008 unfolds as some of my clients do the world to solve this challenge.

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Old Media meets New @WOSU and COSI in Columbus

November 12, 2007 at 4:05 pm · Filed under BBC, BBC Manchester, COSI, Enterprise 2.0, Flickr, Hyper Local News, Jeff Jarvis, NPR, Ning, PBS, Public Media, Robin Hammam, Social Computing, Social Media, Social Objects, Twitter, WOSU

This Wednesday, Nov 15th, the guys at WOSU will meet with may of the leading local bloggers in Columbus to see if they can find things to talk about and to do with each other. Here is the invitation:

We at WOSU and COSI have been wondering how we could do more to help our community cope with some challenging issues. We asked ourselves:

What if we — your local public broadcaster and science museum — and those of you who are the local blogging experts got together and learned how to use Social Media to bring back that great American tradition of the community taking charge of its own problems?

Here’s what we’re wondering:

Could we use social media and our many talents and resources to breakthrough the bureaucratic barriers that seem to block so much local reform?

Could we gain enough support and understanding to shift our education system so that our children are equipped to face the sometime harsh realities of the world?

Could we start to make sense of what our aging population, our health care system and even our food system may mean to us?

What other issues should we be discussing with an eye toward change?

Many local bloggers have deep subject knowledge and are also part of existing communities that also care and know a lot.

We have a big megaphone—radio and web site—and some great resources—a centrally located facility with cutting-edge technology (studios and a mediaLab) that we could add to the mix.

Can you imagine what we might be able to do together?

Interested? We would like to invite you to the first meeting of the Columbus Social Media Cafe — a “Town Hall” Open Space Meeting — on Thursday, November 15 at 6:30 pm, to see if we can find an agenda that we can all get excited about and to see what will emerge if we get together.

The meeting is at WOSU@COSI inside COSI at 333 West Broad Street in downtown Columbus.

Tim Eby, retiring Chair of NPR, will be blogging here - see the picture above - and he will be Twittering here. Scott will be vidoing some of the participants and WOSU will put the clips up on their site soon.

There will be pictures here on Flickr

This is a look at part of the amazing space at COSI.

The hope is that this may be the beginning of a new approach to Hyper Local Coverage - where the bloggers and the public TV/Radio - can combine their talents and efforts.

Many thanks to Robin Hammam at the BBC and to Jeff Jarvis for inspiring this efort.

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TV - Moving to online - Hulu.com?

October 29, 2007 at 9:15 am · Filed under Blue Monster, Chris Anderson, Enterprise 2.0, Fox, Gaping Void, Hugh McLeod, Hulu.com, Long Tail, NBC, NPR, News Corporation, PBS, Public Media, Social Computing, Social Media, Social Objects, Web Advertising, Wired

Hulu.com is an important experiment for how TV will shift from being available only when the broadcaster schedules it to when we want it - Having it My Way!

(From the NYT) Hulu is the new-media creation of two old-media rivals, NBC, which is owned by General Electric, and Fox, owned by the News Corporation. Since March, when the broadcasters announced their joint effort to bring free, ad-supported television shows to the Web, critics have pounced, predicting the venture would be doomed by diverging agendas, technical challenges and an all-powerful enemy: YouTube.

Skeptical bloggers even slapped Hulu with a derisive moniker: “Clown Co.”

Now the defense is ready to present its case.

Today, Hulu, now an independent company with more than a hundred employees and its own offices in Los Angeles, will begin privately testing its new service with select users at Hulu.com. It will also begin sending its videos to the sites of five distribution partners, Microsoft, AOL, MySpace, Yahoo and Comcast.

Hulu is presenting select episodes of some 90 television shows, including new and old programs from NBC (“The Office,” “The A-Team”), Fox (“24” and “The Simpsons”) and an assortment of smaller broadcasters like USA Networks. It has also added two new partners, Metro-Goldwyn-Mayer, which distributes programs like “Chapelle’s Show” and “Reno 911,” and Sony Pictures Television, which will make selections in its archives like “I Dream of Jeannie,” available on Hulu.com.

All the shows are viewable inside a Web browser and festooned with advertisements.

However Hulu works out - they are on a track that is clear - people want video as they ant their music:

• Easy to find
• Available in chunks
• Available ON THE WEB - when they want it and usable on a variety of platforms such as an iPod and a 50inch HD LCD screen

Who pays and how will still be settled.

Also what I think Hulu has missed is the value of creating community around a show - this is Hugh’s great insight about Social Objects - it is the Conversation around the object that is more important than the object.

3. The Blue Monster wine is also part of the “Smarter Wine” conversation. The main thesis is that it’s not the wine per se that is interesting, it’s the conversations that happen around the wine that is interesting. And that is true for all social objects. People matter. Objects don’t.

The advertising money is shifting to the web - so will the content - it will go there faster than we imagine. For the laws of exponetial growth are in force. I think that the Tipping point is here:

I think that Broadcast TV is now in the Titanic Mode - It is large and feels unsinkable - BUT - the ship has grazed the ice - at the moment no one feels anything - but the wound is fatal and it is only a matter of time before the ship sinks.

The Iceberg is the weight of money that is leaving conventional media and going to the web. My forecast is that 2008 will be the year - 2008 will be the year where the web/digital will become where the ad money will go - the work for all providers of all types of content then will be to reset their universe.

Today most people in TV and radio see the web as a growing and important channel. In 2008, the smart people will see the web as the primary channel and that their old channel is now the supporting channel. Of course most will not see this and they will be lucky to find a life boat.

You think I exaggerate? Here is Chris Anderson on the “Music Industry” I quote him in full:

At a speech last week I was asked a question that has come up every day since the Radiohead (and Madonna, NIN, Prince, etc, etc) announcement: What’s going to happen to the music industry?

To which I answered “Which music industry?” You don’t mean just the one that sells CDs, do you? Because it’s a big mistake to equate the major labels and their plastic disc business with the industry as a whole. Indeed, when you stand back and look at all of music, things don’t look so bad at all.

Indeed, it appears that every single part of the music industry except the sale of compact discs is up.

• Concerts and merchandise: UP (+4%)
• Digital tracks: UP (+46%)
• Ringtones: UP (+86% last year, but probably just single-digit percent this year)
• Licensing for commercials, TV shows, movies and videogames: UP (Warner Music saw licensing grow by about $20 million over the past year)
• Even vinyl singles (think DJs): UP (more than doubled in the UK)
• And, if you include the iPod in the music industry, as I’d argue a fair-minded analysis would: UP, UP, UP! (+31% this year)

Only CDs are down (-18%). They’re around 60% of the industry not including the MP3 players, but just around 25% if you do include them.

So the problem with the music labels is not that music is an industry in decline, but that they have a too-narrow view of what business they’re in. Madonna’s switch from a label to a concert promoter should be a clue. This quote from an excellent article (it’s worth reading it all) in Entertainment Weekly says it all:

”Soon a lot of these companies won’t define themselves as record companies,” says Steve Greenberg, the former head of Columbia Records who now runs the independent record company S-Curve. ”They’ll define themselves as artist development companies. If you’re involved in an entire career with an artist, then everyone’s interests can be aligned.”

I think most music will soon be free, as artists give away the product as marketing for their performances and licensing, and as a celebrity accelerant that creates more opportunities to make money than just from the sale of a record.

And for those who say that this avenue is only available to artists at the head of the curve, such as Madonna and Radiohead, I’d point out that the other group poorly served by the labels are those at the bottom of the curve, the many thousands of bands who fall below the radar of the hit-driven majors. I’d argue that they, too, have nothing to lose by letting their music go free, nothing to lose but the prospect of becoming indentured to companies stuck in last century’s model of monetizing music.

Most people see TV and Radio like the people who make CD’s. All the forces that are turning the music industry upside down are coming to TV and Radio - for after all - a video and an audio file are the same as music - they are in reality all digital now.

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