Future of TV - YouTube open their API - Tivo YouTube New Offer - Response of Disney - Go to where the customers are - Go where the staff are
by Rob Paterson
You Tube are opening their API - Terry Heaton thinks that Google have a plan - to host all video on the web!
…YouTube is not just white-labeling its video-hosting infrastructure for other sites, devices, and desktop applications. It is offering video-hosting for free. This could prove highly disruptive to other video-hosting platforms such as Brightcove, Maven Networks (now part of Yahoo), and Move Networks.
By offering developers the ability to actually alter the user interface of the player, Google is making it very hard to say no. One day, we may see local news sites using the YouTube player instead of their own. If they can customize and monetize it, why not? The hosting and bandwidth costs go away. It certainly raises the bar for creating an appealing local video portal.
Google continues to confound the experts by giving things away. And that, my friends, is why it is so bloody disruptive
YouTube and TIVO have announced that they will work together to deliver more TV on demand - folks it’s getting easier for the mainstream to leave TV as we know it.
When it is introduced this year (the exact time has not been specified), the YouTube service will be available only to TiVo users who have up-to-date hardware — a Series 3 or HD set-top box — and a broadband connection.
Of the four million TiVo users nationwide, more than half get their set-top box from a cable operator. Of the 1.7 million who bought their box directly from TiVo, only about 800,000 have the necessary broadband connection.
Users will be able to log into their accounts and gain access to playlists on the video-sharing site directly from their televisions. The company also plans to let users subscribe to video feeds from across the Internet by using software called an R.S.S. reader.
“TiVo should be the best experience for all video options, whether it’s coming from cable, satellite or off of a server,” Ms. Maitra said.
The integration of Web video and TiVo was a result of YouTube’s decision, announced last August and made public Wednesday, to open the YouTube platform for outside developers. The platform promises to make it easier for other sites to upload and manage videos.
So what to do if you are invested in regular TV? Here is Jeff Jarvis speaking to a presentation by Disney’s Bob Iger. Disney is going where the people are - the customers and the staff. Iger knows that he cannot persuade people who can’t get it - so he recommends hiring them instead
Disney’s Bob Iger: He has shifted from protecting the brand to projecting the brand.
Another: He says Disney isn’t embracing the internet so much as embracing consumers and to be relevant to and reach them, they need to use the technology.
He says they will generate $1 billion in digital revenue in the company up from $750 million the year before (not including online sales to the parks). He says they’ve sold 4 million movies on iTunes and 40-50 million TV episodes, which pales into comparison to streams. Both are incremental — that is, new and additional — to their existing business. He says the DVD business won’t go away but there will be a shift to online delivery.
He cautions that social media isn’t just about Gens X and Y. It’s about kids now. He believes that the broaddband enabled computer will be come a primary entertainment medium for kids. “It’s just as important to them as television.”
Asked what’s the trick for an old-media company to get it, Iger responds, “Hire new people.” He says you need people who look at technology as a friend not a foe, not talking about challenges and fragmentation. (The kind of people at SXSW.)
Google is no threat, he says. Disney is a popular search term. He knows that Google sends him people and rather than seeing Google’s ad sales on top of that as a problem, he wants his company to find ways to make the experience of coming from Google better.
He talks about Disney as an American brand worldwide. He says he respects the need for local creation of content and so in local markets they set up creative centers, not just distribution centers. (I wish he were around in 1991 when my bosses at Time Warner killed — muzzled — my column at Entertainment Weekly because I dared to say that local content support could be a good thing. “How can you say that?” demanded one of the company’s editors. I stopped writing my column then, in protest, and soon quit the magazine. This was only one of my problems
