Post-inauguration thoughts about social media

January 21, 2009 at 8:36 am · Filed under Enterprise Software, Obama, TV, Twitter, Web 2.0, Web Services, Whitehouse.Gov

First of all – WOW!!!!!

Here in point form are some thoughts about what I think has also happened in the social media context:

• Twitter was huge and held together – was this not Twitter’s Performance Waterloo? – I found it a wonderful adjunct to my TV and my web watching. I limited my stream to those people that I knew and cared for and it was as if I was there side by side with them. This amplified the whole experience. Some were on the ground in Washington – their collective Tweets were like a composite eye – in aggregate they gave me a sense of being there.

So – if you wish to add more “experience” to your event and hence make it more “sticky” having a Twitter stream will do that.

If you claim to be a new organization and you do not use Twitter thoughtfully – then you are no longer in the game

• Streaming – I was joined by millions who wanted to make their computer the centre of their experience. I wanted this because I could add more layers to what was going on. I cannot do this with TV where all I can do is shift channels. I could use Twitter – I could have several streams open at the same time – I could chat – the list goes on. I think that this also was the Tipping Point for TV delivery – this is what the Tsunami was for blogging. This was the event that shifted the web as a delivery platform from being nice to being the most important. Of course it did not work as well as it was hoped. But the flaws in execution and in load management does not change the new reality. The Web is where TV will be seen. CNN’s excellent partnership with Facebook was a ramp up of this idea. I found it such fun to have the feed AND my peeps online on the same page. I started to think of BSG and a Twitter/Facebook combo. Not just news but more importantly to be able to watch whatever I wanted with my friends – a concert, a theatrical show, a documentary, a lecture content shared with friends is better than content watched alone. TV Web Stream PLUS my friends looks like a killer combination

So if you produce content for TV and you have not made up your mind that the web will be your primary arena you are no longer in the game.

Adding conversation with friends and enabling filtering of this group is the icing on the web TV cake

• Making this easy is very important. On the one hand we have the CBC who use a very tricky stream delivery and who clearly want to pull you back to the TV offering – on the other hand we have CNN and Facebook – their set up was exceptionally well done. Now the stream overloaded but that is solvable. CNN also offered multiple views – there was not only one stream but 3. I was struck by that. I can see down the road the value of offering many many views – I then become the editor of my own view of the event. Now I have control. What a shift in power! One of the views that is worth having is the C – Span view by that I mean one without any commentary – with my peeps we can do that too.

So – It is clear to me that CNN have crossed the Rubicon – they have senior folks who no longer see the web as good or interesting but as the primary way forward

• There is a new Media company out there. The White House is going to become a media powerhouse of its own. The Obama administration is going to do for social media what Teddy Roosevelt did for the Press and FDR did for radio but more so. The Roosevelts gave the new media worlds of their time a boost. But the press/media organizations were still always outside the Whitehouse. As the President showed us in the campaign, he is a master of being the media organization of the future – the White House will have massive conversations directly with the people – an not just the people of the US but with the people of the world. The 44th President is a master of the Cluetrain. Politics are all about Biological Markets.

So,  just as he will show up all other elected leaders by his agenda so I think he will show up all others in mastery of how to use social media to do the great work of our time – how to engage people so that they no longer sit passively waiting to be saved but that they are brought into the conversation that encourages them to take responsibility for their own lives and their own communities.

This for me is my biggest aha – that our own conversation will soon move away from “cool” from the “Tech” to what this is all about. It is surely all about an awakening from the deep sleep, the passivity, the numbness, the dumbness – of the traditional mass media.

This where where responsibility replaces passivity. This is the great change and revolution of our time. The social use of media will wake us up and connect us to our real work.

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KETC – The emerging role for Pub Media – The Social Convener

July 18, 2008 at 7:35 am · Filed under KETC, Politics, Public Media, Public Radio, Public TV, Relationships, Social Media, TV, Trust, Trusted Space

Social Media for what? As the shadows lengthen, I am seeing that the new role for public media is not simply to bring you Jane Austen on Sundays – though that is worthy – but to use the trust evoked in a generation public TV and radio to help us as citizens help each other face terrible times.

The mortgage crisis is now clearly not just about a few people who should have known better, as many like to see it, but is a crisis so deep and wide that it has the power to doom not only individuals but cities. As houses fall, so do streets, the blocks then neighborhoods and then entire cities. Loss of taxes will shutter schools, loss of taxes will neuter governments, loss of mobility and loss of value will shut down people. So the financial cancer spreads until maybe America comes to a halt.

So what to do? This is where social media will I think play it’s most important role – that of empowering people to come together and to help each other. This is I think where the history books will tell the story – not that Facebook or My Space were cool, not that business finally got it. No I think the story will be that Social Media enabled the rise of Community Power and that it was Community Power that helped America through these times. That it was Community Power that replaced machine Democracy and restored the Republic.

Big claim! So here are some early signs – you can see this great power stir before your eyes

KETC, a client of mine, the Public TV Channel in St Louis, has been chosen by CPB to test how well a public TV station can be in Convening the wider community of its city to come together and help each other cope with a giant crisis. Here is a link to the background.

I am writing today to offer up an early report. This week we held the first on air/web town hall meeting.

For the first time St Louisans could see that they were not alone. The room was full of all sorts of people. St Louisans could see the enormous amount of help that was there for them. They could hear stories of all the things that could happen for bad or good. They could feel hope.

The show (links part 1 - part 2 - part 3 – part 4) was masterful. First of all it set the context – it gave the whole story. Then the full range of risks and remedies were explored.

As I watched this show, I felt as I had after Robin’s cancer diagnosis when we met the wonderful team of people who saved her life. I felt that while the situation was dire, that I might lose not my home but my wife, that we had the benefit of a great team and of the best that medicine could offer – we knew what we were up against. We knew that we had a chance. We had hope whereas before we had only fear.

I thought that I knew it all before the show. But I didn’t. In an hour, Ruth had covered the full story. No sound bites here. The full story!

The last segment was for me the most gripping. Here the show is opened up to the audience, to callers and those on the web. Here the voice of the community spoke. The dignity of the people and the panel was something to behold. The barriers between the helpers and the helped were eliminated. Something important happened.

The full impact was also revealed.

This is much more than a person losing their home. This is about the ripple effect that kills blocks, kills communities and in the end can doom the city. The ripple effect affects us all.

Next week we have a second show. This time we will focus on the the ripple effect – how can St Louisans work together to protect their communities? How can the people save their city?

Of course what you see on TV is merely the surface. If you look at the video, you will see The Swan – You will see the show but behind the scenes the feet are paddling hard under the surface.

The guys at KETC are paddling like fury all over the city and the state connecting people to help and more important connecting the help to the help. Have a look at the credits at the end of part 4.

This is the hard graft – many organizations, I call them Nodes of Trust, are meeting each other for the first time and seeing how much they can do to help each other do a better job.

Many are also seeing that the mortgage crisis itself is only part of a much more dangerous threat, the Ripple, that has the power to take the entire city down.

This is why I make the claim I do. I can think of only one way to dig our way out of this mess – to connect the people so that they can take charge themselves. Social Media and stations like KETC are the way to make these connections.

Many are starting to see that many who got caught were not foolish but unfortunate or worse exploited.

St Louisan are starting to feel that they might have a chance of beating this – a chance not because of false hope or exhortation but hope drawn from meeting other good men and women and seeing that together they can make an impact. Seeing that they are not helpless.

I think that KETC is on its way to prove out the hopes of CPB – that Public Media can be seen as a powerful force for good in their community. For who else can do this work? Who else can act as the convenor in these tough times?

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Social Media – A New POV for Story Telling

July 8, 2008 at 7:34 am · Filed under Channel 4, Google Video, Molly Dineen, Public Media, Social Media, Social Objects, Story, TV, Trust, Trusted Space, User Revolution, Video

I think that one of the barriers of conventional Story telling TV is the imposing amount of gear that has to be used to “Get the Quality”.

If you are confronted by a interviewer, a sound man and a camera man with a huge camera on his shoulder – it’s hard to open up.

If the topic of what is on the table is a hard one – then maybe you will not open up. We are for instance finding it hard to get people to talk in St Louis about losing their homes – whereas it was easy to get people to talk about their experience in the war. We are starting to debate how we can reduce the barriers to story and hence to engagement.

This traditional approach – where interviewer is outside the story themselves – is not engaging enough.

Here then is my ideal. Molly Dineen making her brilliant film – The Lie of the Land – Available in full on Google Video.

This film is about the  death throws of farming in England and about the barrier between city folk who think that food comes from the supermarket and the country folk who struggle to produce food for a living when the supermarkets and the government do all they can to break them.

What is so special about the film is Molly’s POV. By working alone with just a small camera – she is part of the story. Her warmth allows the natural dignity of the inarticulate to shine through and to give power to the thoughts of people who could never speak other wise.

There is no barrier between her and the people or the actions in the film.

The film has caused a storm. It seems to be the Silent Spring of our time. The wake-up call.

It is the technology of the mini cam that has allowed her to change the relationship between the film maker and the subject. This brings out the emotional power of the story. It is the technology of the web that is allowing you to see this film whenever you want. The new social web brings us depth and distribution. A great story will travel.

A warning – Molly shows the reality of life and death on the farm. NO shrink wrapped beef here.In so doing she reminds us of the real cost of our food – a cost that goes beyond money.

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Using Social Media to help in the Mortgage Crisis – KETC and CPB run an experiment – Part 1 – Context for action

July 2, 2008 at 6:13 am · Filed under CPB, Google, KETC, KPBS, Ning, PBS, Politics, Public Media, Public TV, Relationships, Social Media, Social Networking, Social Objects, TV, Trust, Trusted Space, User Revolution, Video, Web 2.0, YouTube

As my regular readers know, (More Context in the link) I am working with KETC, Channel 9 in St Louis on a project funded by CPB, to see how a Public TV station could use its position as a Trusted Space, rather than simply as a broadcaster, to make a difference in the “economic forest fire” that is the mortgage/housing /credit crisis that is sweeping through America.

It is the hope of CPB that Public Media can do more to serve its country than offer great content alone. It is our collective hope that by learning how to do what we are doing now well, that Public TV and Radio can serve the public by acting as a convener of Trust for the community – so that we can draw on the great and latent power that resides in all local communities to take action themselves to solve the great problems that confront us.

Our hope is that our one station in one city can offer enough experience that in the fall many more can join in the work and that soon we may have a national effort underway.

Here is an update as to how we are starting this work.

First of all – we had to settle on what could be our objective? What could we do that was both possible and legitimate to help? What was the “problem that could be solved and what did we really bring to the table?

What we hear is going on that can be remedied is this. Many people can be helped to stay in their homes. BUT to be helped, they have to act very quickly. Days make a difference. The barriers to these people getting the help that will save their home are these:

* They don’t know where the safe help is. They are surrounded by sharks waiting to feed off them
* They are often frozen by shame and fear.

We can connect them to help that they can trust. We can use our power as story tellers to help break through the shame barrier – we can show that they are not alone and that there is hope. We have decided that we can and that we have to be the “Connector” – connect people that can be helped to the help that can be trusted. We have to connect the help to the help, so that it can be more powerful.

So for those who can be helped, maybe 30% of the total, the issue is Trust. They have to know who they can trust in a situation where they have had all their trust in financial advice destroyed.

So one of our aims is to “reveal” the Nodes of Trust in St Louis. To reveal the hidden network of help. To reveal this network not only to those who need it but to those that who are part of this network of help and trust. We are going to use who we are – the most trusted organization in the City – to use our power of media to reveal a hidden part of our city – the network of Nodes of Trust that exist in St Louis. Over the last 2 weeks we have been convening meetings in our studios of the leaders of these organizations. Many of these people had never met before.

We are going to do our best to connect these people enough to each other that the latent power of this network of Trust becomes manifest and real.

View Larger Map

Just as KPBS used Google Maps to show the extent and the nature of both the fire and the help – so we plan to do the same. With by the way the active help of KPBS and Google Maps. This is our first shot.

Our hope is that the community will help us produce the definitive map of “help” and “Trust” in St Louis. Our hunch is that each community has a map of trust – the Bosnians, the African Americans, the Hispanics etc. Our hunch is that these Nodes of Trust are even more local and less obvious than the ones we start with – they surely include churches, beauty salons, cafes etc. These Nodes of Trust are real. They exist. They are just for now outside of our vision. If we can reveal them and connect them – then what? What can St Louis really do when the full power of this resource is realized?

Surely every city has this latent network of Trust and local power that can be activated and enhanced by a crisis and by a convener who has no ax to grind?

So much of this work is different from Broadcasting – we are drawing on the years of experience in the station of outreach and on our position in the city as being part of the community to work face to face with those who can help to enhance their efforts. Our key local partner in this is the United Way who run a funnel into the network of help via their 21 number.

But even with help available, what about the issues of fear and shame that block people from seeking help?

Here we use our power as story tellers. Fear and shame can be overcome, if we can see that we are not alone and that forces beyond us have been and are in play. Here video and TV have an unparalleled power to tell story and to connect. Here is a link to our YouTube Channel where we will have many many many stories. We will be broadcasting interstitials (one minute items), 6 minute items and long format shows. All that we broadcast will be put up on our blog, on YouTube and Facebook

Is the problem just about people losing their homes? No!

We are starting to see that the real problem is the ripple effect of people losing their homes on the entire fabric of America. As vacant houses destroy the value of the rest of the street, as ruined streets destroy a community, as ruined communities destroy a city, as ruined cities destroy the state – we see that this is like the flood in New Orleans. Cities and then states become socially and then economically gutted.

The tragedy is greater than the loss of a home and the dream for a family. This is a cancer that threatens the nation. As such, being self righteous and blaming others and thinking that the pain can be limited to to the guilty, is to be short sighted.

We have to be the story teller about “The Ripple Effect”. Many think that they are OK. Many think that we should do nothing to help the stupid and the ill informed.

But we are learning that such an attitude is like blaming people who have typhoid. There is a “dis-ease” spreading. The impact of this crisis on the few will affect the many. We cannot stand by and think that we will be OK. This is like America in WWII. For what happens in the “other neighborhood is going to affect us and the whole world. So as Ed Murrow, the spiritual father of Public Service as a broadcaster, told the larger story of the war from the Blitz in London, so we at KETC have to tell the story of the larger Ripple Effect of the housing crisis on our city and state.

Again – here we use our TV channel and all the power of social media. Here we also convene meetings with people who don’t normally meet and we are asking them to work together to understand the full risk and power of the Ripple Effect.

Here we give our voice on TV and on the Beacon to others such as Senator MacAskill to speak to the challenge that confronts us all.

“People are making assumptions that just certain kinds of people are in this position,” McCaskill said. “I think that people’s stereotypes kick in. I don’t think they realize that these distressed homes and families are all over the St. Louis area. From Chesterfield to South County to Warren County and St. Charles, there are homes facing foreclosure.”

McCaskill said the impact of the foreclosure crisis — which analysts predict could reach 3 million nationally — goes well beyond individual homeowners and is undermining the strength of the U.S. economy.

“There is this ripple effect that foreclosures have on the economy that we are focused on. This isn’t about a bailout for any individual. This is about what’s best for our economy so we don’t fall off the table into a full-blown depression,” she said.

“It’s hard for people because they’re used to operating within their lane. Can I pay my bills? And if I can pay my bills, why are we helping anybody who can’t pay their bills? This is not about staying in your lane. This is about our overall economic strength right now as a nation and the things we can do that help the credit markets stabilize, that help the dollar strengthen, that cut out some of the speculation in oil. All of those things need to happen, and this housing bill is just one part of that.”

“What you don’t see in this room are the thousands and thousands and thousands of people who are just like you,” she said to the homeowners in the assemblage. “We estimate up to 20,000 homes in Missouri will face foreclosure before the end of next year. So, imagine if we had 20,000 people in this room what it would look like. You are not in this alone. There are thousands and thousands and thousands of others out there that have the same kind of challenges.”

This is a very long post. I don’t know how to compress our story while it is still being written.

I will post shortly about how we are “Managing” this process – by using social media and total project transparency – but I have a request first.

We need help. In particular we need help from bloggers in St Louis. I know you are out there. You are surely also part of the Nodes of Trust in St Louis. You too are the unseen network of trust in the city. Please some of you contact me so that you too can become visible and that you too can help your city and your state in this time of great need.

So this then is the context for our work.

We are going full tilt to the end of August to learn how to connect people to help. To learn how to help the help become connected so that they can offer more and better help. To learn how to tell the bigger story of the Ripple effect so that those with the power to help at this level can also locate their power and apply it. To be the beta test site for public media so that we can extend this work nationally.

At the end of his speech to congress after Pearl Harbor, Franklin Roosevelt said this:

With confidence in our armed forces—with the unbounding determination of our people—we will gain the inevitable triumph—so help us God.

Maybe we can modify this call to hope and to the determination of the people and say:

With confidence in our communities—with the unbounding determination of our people—we will gain the inevitable triumph—so help us God.

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Old Media meets Social Media – KETC and the Mortgage Crisis – On the edge of launch

June 23, 2008 at 6:56 am · Filed under Barriers, KETC, Ning, Public Media, Public TV, Social Media, Social Networking, Social Objects, Subprime, TV, Trust, Trusted Space, User Revolution, Video

We are beavering away getting ready for a launch at the beginning of July.

One of the tools that we are using to enable us all to work with each other across many departments, different places and different organizations is Ning. Ning is not a traditional project management tool but we are finding it very helpful.

Soon we will have not only the project team using it but also folks from several stations, CPB and PBS and a few friends who know a lot more than old Rob about reaching the hard to reach.

I think that this is a new way of running a project – where the client and the next to go can look under the hood while we are still making the car.

In essence the work looks like this:

The Big Idea: – Our research tells us that many can save their homes but are prevented because they do not know where to go for help that they can trust. Many who can be helped are shamed and don’t want to put their hand up or are frozen. They have no one who has empathy who can help them find help.

Many cannot keep their homes. But they too are frozen with fear. This fear may well turn to resentment. Many are not directly affected but will be when many houses in their neighborhood are – at the moment they are stuck as individuals – how can they protect their own street? They need help.

The current problem – Most of the help is hard to find, finds you or is on the web. Most of it is “help” from “Vultures” or the people who “helped” get people into this mess.

What is Public TV’s great Value? – We are the most trusted organization in town.

So what then is the work? – We can’t give people money. We can’t know all the answers. But we can find the help that people can trust and we can fortify the existing networks of trust to give people the best shot of finding help that they can trust.

So I think that our work is to find the 30 – 60 “Nodes of Trust” in St Louis – those people and those organizations that have the trust of each segment and form a trusted bond with them. If we can do this, then we can do “The Work” which is I think to help people find the help.

If we can do this, we will also have found a new relationship with our city. A relationship much more meaningful than bringing quality content. A relationship where we can reveal and strengthen the fabric of community and so equip it to cope with the harsh realities of our time.

Here then is a sequence of what we may see happen – all this work is done by the brilliant Valdis Krebs.

This is where we are now – this may be how your city is – there are institutions but they are not connected and these are only the big ones. In reality there are maybe hundreds of churches, beauty salons, youth centres whatever that are Nodes Of Trust.

Here is what I think we have to do this summer – reveal and connect the key nodes. At first it will be us going out to the and then revealing them to each other and to the public.

We plan to use Google Maps to do this. We will have a layer for each community. The Bosnians will have their map. The African Americans will have their map and so on. Each push pin will have as much data as possible and we will ask the public for more Nodes.

We will connect this network to the best and most trusted help that we can find. We are now digging into what is on offer and who can help in every area. We will use our ability to tell stories in print – see a new post of the Beacon – on Video – on the web and in person.

If we are fortunate – some of these Nodes will start to connect independently of us to each other.

I think this might be all that we can do this summer.

But here is my hope. That as this network becomes more self aware and as we help it find each other – then some kind of life will emerge. Like a nuclear reaction and that we will have been present at the birth of a star:

What could St Louis be capable of – if it now looked like this?

What would be the place of a public TV station – if we could have ben the midwife attending such a birth?

What could America be like if the 300 stations in the country could have this effect in the 300 major cities of the nation?

There is a lot to play for at a time when there is a lot at stake.

Over the next 7 days I will offer up more detail as it becomes available

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