Archive for Video
by Rob Paterson
April 9, 2008 at 6:15 am · Filed under
Change, Culture, Dr David Vaine, Euan Semple, Interviews, KM, Management Theory, Public Media, Relationships, Social Media, Social Networking, Story, The 'Phoric, Video, YouTube, interaction, podcasts
On April 1st, we had the honor of recording a podcast of the esteemed Dr David Vaine, Senior Partner of Apparently KM PLC, who has finally revealed how to make 2.0 work in the most traditional organization.
The link to the “Phoric” is here. I must warn you that some of the material may not be workplace safe.
The ‘Phoric” is a site where well known people in the 2.0 world choose 3 clips from YouTube and discuss why these are important to them. You may find some of the other guests moving and funny. Guest include Matt Moore, Euan Semple, Alex Kjerulf (Chief Happiness Officer)
All fun aside, and there is lots of fun here, the “Phoric shows the “heart” of the 2.0 relationship explicitly and it shows how simple tools can have a huge impact.
Enjoy
by Rob Paterson
March 27, 2008 at 6:04 am · Filed under
Analytics, Brian Hurlburt, Google, Measurement, Social Media, Video, YouTube
Today Google announce that content providers on YouTube will get real time analytics form those who watch the video. In TV terms - real time personal ratings!(NYT)
In a move to provide better data to its users, YouTube formally announced late Wednesday that it had added a free feature that will show video creators when and where viewers are watching their videos. With this, the company hopes to turn YouTube from an online video site into a place where marketers can test their messages, Tracy Chan, YouTube product manager, said.
This program, called YouTube Insight, provides a detailed view of a video’s popularity, both over time and geographically, broken down by state. (Internationally, YouTube Insight is not as insightful, providing only popularity by country.)
YouTube has provided basic analytical information to creators of videos since its introduction, including the number of views, the viewers’ ratings of the video, and the number of comments left. Advertisers received a slightly more sophisticated summary.
With the Insight information, video creators can dig into the specifics of a video’s performance and find, for example, that it peaks on Fridays in winter months, or it has taken several weeks to get traction — information that can help better promote their work. The information, presented as a color-coded map and a graph of a video’s popularity, is accessible through a link from a video creator’s account page on YouTube. The company will update the data once a day.
What does this mean? How will this accelerate the shift from traditional to social media?
Next week I will be publishing an interview with Brian Hurlburt who is doing a Sam Walton in local news/publishing in Yarmouth Nova Scotia. Brian has become the most important source of what is going on in a small town. One of the most important tools in Brian’s kit bag is measurement. He can show the local B & B, the church group, the activist group, the tourism folks what kind of traction they are getting on the web. They know exactly who is looking at them and how and why. Of course traditional advertising cannot do this.
Brian’s story I think is at the heart of the shift to come and the YouTube announcement fits into this context.
Brian’s experience is telling him that the money will leave the traditional media once there is only an initial base of people online. They will go to the new, even when the pool is not that large because what is there is so clearly measurable.
For isn’t mass media is really a lottery? Even when you win, you may not know enough about what happened. But with highly measurable new media, you can refine and refine until you get exactly what you want.
Now a small business in a small town can have TV ads. Access to the media itself is cheap. Making the video is cheap. With measurement you can tailor the offering to suit you best. Now even large businesses can have video ads that are fully measurable.
Why would you pay a regular TV station or a local newspaper for an offering that costs so much more and where you have no idea what will happen?
I think that we are going to see a major move here. I think that, just as Craigslist gutted Personals, so measurable web-based media will gut the rest of mass advertising. As the money flows so will the attention and the shift to online will accelerate.
The money will move because of measurement and it will move before the masses move to online. There is less time to respond that conventional TV, Radio and Print think.
This is surely why Google are working so hard on Analytics.
by Rob Paterson
February 7, 2008 at 7:23 am · Filed under
Bryant Park Project, Social Media, Social Objects, Trust, Trusted Space, Video
Not only can I get Bryant Park streamed or podcasted to me in Canada. Not only can I banter back and forth with the team and other listeners on Twitter - NOW I can see them eating what looks like a dead python and coughing their lungs out on video.
The point?
Makes the connection more human - this is not the Radio of my youth when the BBC announcers would wear a dinner jacket on air to get the right sound. Here is Alvar Lidell announcing the attack on Pearl Harbor - gives you a sense of the “sound” of the time.
BPP is evolving a deep human connection with their audience - all local stations can and should do this.
by Rob Paterson
January 27, 2008 at 11:36 am · Filed under
COSI, Enterprise 2.0, Hugh McLeod, John Robb, Michael Wesch, Social Objects, Video, Web 2.0
“The Machine is Us/ing Us
A picture is worth a thousand words - So this video is worth millions (By the way MW also has made the best film on Learning today as well)
by Rob Paterson
January 8, 2008 at 9:47 am · Filed under
David Weinberger, Fast, Microsoft, Search, Social Media, TV, Video, Wisdom of Crowds
Why is Microsoft buying Fast and why should we care?
David Weinberger will be speaking at the Fast Forward conference in Feb. I mention this in the context of his helpful thoughts about how the world is going to be “organized” when there is so much content available.
The world no longer has to be organized in a hierarchy. It can be found instead.
It appears that Micorsoft sees the value in enabling people within enterprises to discover the “Wisdom of Crowds”. No longer does the Enterprise have to Organize its information in an ever more cumbersome and complex hierarchy. What Microsoft hope they can offer the user is easy access to anyhting inside the organization - just as Google is allowing us such access outside. With this approach to search, the full power of the enterprise knowledge can be accessed relatively easily. This might actually start to change things?
This leads me to another point about Media, TV and Radio.
TV and radio Content is today largely organized as a library or worse. Much of the content is simply a set of lists or even worse a set of Banker’s Boxes with stuff in it that you have to rummage through to find. Look around station or Producers sites - I wont embarrasss them by linking. You will see a catalog or worse a long, long list of stuff with no way of finding it or finding out whether the content is worth looking at.
My sister lost a 4 carat diamond a few years ago while cleaning out the horses in her barn. The diamond remains latently valuable but only if a person was to find it. That is what it is like for most stations and producers. If you have diamonds, they are in the shit somewhere and no one knows how big they are. PS her old farm is in new Jersey.
So many in TV and Radio have not got one of the key value issues in the new media. If I cannot find it easily and if I cannot evaluate whether I should use my precious time, no matter how good the content is - it has little or no value.
Organizing content to be found and to be evaluated will be a critical source of value in the new media when content will approach the infinite.
More later
by Rob Paterson
January 3, 2008 at 1:18 pm · Filed under
Hugh McLeod, Netflix, Public Media, Social Media, Social Objects, TV, Video
Netflix are making a big move to a direct model.
Netflix and LG Electronics will deliver rental movies and TV series directly to TV sets, sidestepping the well-known red envelopes used by the DVD rental company.The companies announced Thursday that they will develop a set-top box that will allow users to stream movies and other content from the Internet to HDTV sets.
Netflix, which began to allow users to stream content to their PCs via the Internet last year, said the new system would bypass PCs. The companies said a networked LG player will be released to market by the second half of this year.
“Internet to the TV is a huge opportunity,” said Reed Hastings, Netflix’s founder, chairman, and CEO, in the announcement. “Netflix explored also offering its own Netflix-branded set-top boxes, but we concluded that familiar consumer electronics
devices from industry leaders like LG Electronics are a better consumer solution for getting the Internet to the TV.”
Netflix said the move reflects its larger strategy to offer customers a variety of ways to rent and view movies and television programs. Those who buy the hardware will be able to rent titles cataloged on the Internet. Netflix already offers more than 6,000 titles via the Internet, and the company said it plans to expand its online catalog. The company offers more than 90,000 titles on DVD.
“Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification,” Ki Kwon, president of the consumer electronics division of LG Electronics USA, said in the announcement.
LG Electronics said the partnership will improve its position in the U.S. digital television marketplace.
I have no opinion about whether this will work but it is part of a mass of innovation that will somehow bear fruit soon. One of my predictions for 2008 is that we will see a moment when it finally becomes easy to both find and access Movies and High End TV Shows without having to wait for the show to air on a schedule. We will be able to have TV and Movies when we want - We will have it our way!
There seems to be an inevitability here that most agree with. Where I differ with some friends in TV is how quickly this will occur.
I think that enough progress will take place in 2008 to make 2009 the Annus Horribilis for Traditional TV that uses the artificial scarcity of its broadcast area and schedule as its economic model. TV will suffer as Newspapers are suffering.
So in a world where there is masses of great content to be had at any time, where is the value?
I think that it is in making it easy to find what you want - Navigation. Maybe just Google - But I doubt it - Maybe a series of Hubs that house niches - The Military Channel - The Opera Channel etc
These Channels would make it easy to find the good stuff - and also have a lot more information linked to the film and reviews.
Here it would be easy to share what you like and to comments on it. John Wayne fans unite and talk to each other about the Duke -
Films and Shows become the Social Objects that Hugh Talks about.
So what then will be left for the local TV stations - both private and public? I think that their domain is to leverage the national content and to win the hyper local wars. More on this as 2008 unfolds as some of my clients do the world to solve this challenge.
by Rob Paterson
December 6, 2007 at 9:30 pm · Filed under
10000 Miles, 6 Minute Epic, Enterprise 2.0, Fly Away Home, Social Media, Story, Video, YouTube
In the new web TV world time is compressed. I believe that the new standard is what I call the 6 minute epic. This is what I mean. An entire Hollywood film edited down to its essence and linked to a wonderful piece of music - it’s all here!
by Rob Paterson
December 5, 2007 at 5:28 am · Filed under
Blogging, Common Craft, Enterprise 2.0, Lee Lefever, Social Media, Video
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