The FASTforward Insight Series

The FASTforward Insight Series, which kicked off on January 27th with an interview with Clay Shirky, the author of “Here Comes Everybody,” explores how the emergence of the Social Web and Social Enterprise are changing the way people browse and buy, search and act on content, connect to their friends and peers, and what it all means to business, particularly during trying economic times.

UPCOMING

Putting the “Social” in Customer Experience – March 12th, 2009
Participants: Best Buy’s Blue Shirt Nation founders: Gary Koelling and Steve Bendt
In this webinar we will examine the increasing importance of social media in customer relationship management and ecommerce. How is it affecting communication between companies and their customers and prospects? How does it impact the importance of content, context and contacts? How are new platforms and capabilities enhancing users’ experience and deepening their relationships with companies? What impact does being social have on an organization’s hierarchy and culture. And how can being social increase customers’ connection to the company and propensity to buy.

Social Content is King (i.e., Content-centric Business Models for a 2.0 World) – April, 2009
Customers, be they individuals or companies, are in the driver seat these days and they’re a demanding lot, voting with their fickle feet in an increasingly competitive landscape. And clearly, the Internet is changing everything about the way we shop and consume, the way we seek out and interact with information. In this session we will explore how ever more efficient methods of the user experience – social search, interaction management – are enabling leading media companies, retailers and others to embrace social media, convert “browsers” into “clickers” and grow their Internet businesses. Topics to be discussed include innovative content-related monetization models, the development of new online social platforms to attract and retain customers, and how search is powering these interactions.

PAST

Clay Shirky, with Euan Semple, on the Social Web and Social Enterprise – January 27, 2009

Catch the full discussion between Euan Semple, a long time social computing leader and thinker, and Clay Shirky, the author of “Here Comes Everybody.” Access the recording here.